Health Related Projects
Comparing Sleep and Physical Activity Metrics
Comparing Sleep and Physical Activity Metrics
Group Research Study
Worked over the course of a semester to conduct a research study evaluating whether 24-hour objective data from the TicWatch GTH Pro could predict self-reported weekly sleep and monthly physical activity patterns measured by the PSQI and the IPAQ. Presented study findings in a formal research paper, poster, and presentation.
Effects of Eccentric vs. Concentric Training on Strength and Hypertrophy
Independent Research Study
Conducted a comprehensive analysis and report on the adaptations, physiological mechanisms, and risks associated with eccentric and concentric training modalities. Identified gaps in existing literature and proposed a novel randomized controlled trial to address these gaps, including methodologies, procedural frameworks, statistical analyses, and accompanying figures.
Effects of Eccentric vs. Concentric Training on Strength and Hypertrophy
Additional Projects
Saratoga Peanut Butter
Saratoga Peanut Butter
Branding and Marketing Strategy
Met with the brand founder to redesign Saratoga Peanut Butter’s brand strategy and uniquely position the brand in the industry. Analyzed industry trends, cultural context, target audience and key competitors to gain insight into market dynamics. Used research findings to create two different brand positioning strategies, each with its own key message, tagline, and creatives.
Sundaes Best Hot Fudge
Branding and Marketing Strategy
Met with the brand founders to redesign Sundaes Best’s brand strategy and uniquely position the brand in the industry. Analyzed industry trends, cultural context, target audience and key competitors to gain insight into market dynamics. Used research findings to create two different brand positioning strategies, each with its own key message, tagline, and creatives.